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CJ Entertainment & Media Marketing Position (Los Angeles)
[ hrrecruiting ]     12/11/2012
 
CJ E&M MARKETING

Company Introduction:
This Company is a leading entertainment conglomerate and studio, with business divisions
encompassing film production, investment, distribution and exhibition. In addition to making
movies, the company has also fully built out its distribution channels, enabling it and its
affiliates to not only create films but also ensure that the films reach consumers on multiple
media platforms. The company¡¯s comprehensive reach in the entertainment industry also
includes divisions specializing in character licensing and merchandising, music production,
theatrical performance and talent management.

Job Description:
Responsible for planning, development and implementation of all of the Organization¡¯s marketing
strategies, marketing communications, and public relations activities, both external and internal.
Evaluates customer research, market conditions, competitor data and implements marketing plan
changes as needed. Effective management of the marketing, advertising and promotional activities
of the organization. Accomplishes business development activities by researching and developing
marketing opportunities and plans

Roles and Responsibilities:
- Manage and coordinate all marketing, advertising and promotional staff and activities
- Conduct market research to determine marketing requirements for existing and future titles
- Develop and implement marketing plans, strategies, and projects for new and existing titles
- PR for each title for general market, Korean American market and more
- Liaison with media and advertising including digital platforms (Netflix, Hulu, etc.)
- Market TV & feature digital contents on Netflix, Hulu, etc.
- Analysis of customer research, current market conditions and competitor information
- Manage the productivity of the marketing plans and projects
- Monitor, review and report on all marketing activity and results
- Deliver marketing activity within agreed budget
- Develop pricing strategy
- Create marketing plan and network
- Online & SNS marketing and PR such as Facebook, Twitter, etc.
- Maintaining company websites

Knowledge:
- Asian Films
- Asian American market
- Advertising and marketing

Skills:
- SNS Savvy
- Proficiency in MS Office (Excel, PowerPoint required)
- Adobe Premiere, Photoshop, Illustrator, InDesign, HTML
- Bilingual English/Korean is a PLUS

Attitude:
- Relentless work ethic
- Excellent personality and relationship development skills
- Strong attention to detail
- Ability to succeed in a results-focused culture
- Ease with communicative and cultivating relationships with all levels of business
- Strong organizational, verbal, written communication, presentation and interpersonal skills
- Comfortable working independently and as part of a team
- Outstanding leadership skills
- History of thriving in multi-tasking environment
- Highly adaptable and comfortable with changes

Required Experience Field:
- 3- 5 Years of Marketing and Advertising (on-line and off-line) experience

Required Degree:
- B/A or equivalent experience in Communications/Marketing/Advertising/Business

Benefits:
- Medical, Dental & Vision Insurance, Life Insurance, 401(K) (up to 3% matching),
Bonus Program, Paid Time Off, Lunch Reimbursement
- Advancement opportunities and entertainment company perks

Salary:
- DOE

Employment Status:
- Must be eligible to work in U.S.

Application Method:
- Please include your full name and the position you are applying for in the subject line.
- If applicable, please attach a copy of your portfolio.



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